The barometer brings together the responses of 330 R&D professionals, and a range of executives, to tell a compelling story of increasing complexity, set against the backdrop of a global pandemic.
As was the case last year, three themes will be mapped out. Once again, both the innovation landscape and innovation financing will be addressed, but while last year’s third theme revolved around diversity, this year’s theme is sustainability. Moreover, it was inevitable to include the impact of Covid-19 on companies in the survey and consequently the report.
Although the impact of the pandemic on R&D is not yet fully understood, companies need to innovate during a market downturn. Fortunately, this report shows that both companies and governments are discovering new ways to finance their innovation and make it more productive”.
In a world where sustainable products and processes are growing in demand by the day, it might be a safe assumption that many companies are prioritising investment into sustainability. Our latest survey, the 2021 International Innovation Barometer, found quite the opposite.
35% of respondents allocated between one and ten percent of their budget towards sustainability, with the primary aim of increasing business performance. There emerges a potential way to help bring environmentally friendly practices beyond that of a secondary concern, and the key isn’t legislation.
Webinar: Global Innovation 2021
We would like to invite you to discover the findings of the International Innovation Barometer 2021 during our webinar on 28 October 2020.