Innovation overtakes cost-cutting as a strategic priority
Brussels, 21st october 2025
Findings from the International Innovation Barometer 2026, featured by KMO Insider, highlight a major shift in business priorities : innovation now takes the lead over cost reduction as a key strategic driver.
The Barometer — which gathers insights from 17 countries and 6 industries — shows that 96% of companies now have dedicated innovation teams, reflecting the growing maturity and structural role of innovation in corporate strategy.
AI and national security reshape innovation strategies
The study also points to AI as the world’s top innovation priority, while national security, regulation, and talent availability increasingly influence decision-making.
In Belgium, businesses show strong commitment to innovation but call for greater support and clearer frameworks to sustain competitiveness in a rapidly evolving environment.
📘 Read the full article on KMO Insider
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