Marketing Campaigns Coordinator

Full-time | Diegem
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Ayming BeNeLux is hiring!

Our company

Since 1986 worldwide and for over 20 years in Belgium, Ayming offers the best of both worlds: we are a member of an international Business Performance Consulting group with about 1.300 employees, working in 15 countries, combined with a strong agile spirit for our Brussels based entity.

The benefits for you? In our successful and strongly growing company, you can work with a young and dynamic team that likes to anticipate on opportunities and be challenged. In our team, you get to work autonomously and you can count on extra recognition when you go the extra mile.

 Your tasks and responsibilities

As Marketing Campaigns Coordinator, you have the opportunity to manage the 360°marketing cycle. You are responsible for the operational and strategic marketing tools to support and create the ambitious and commercial strategy of Ayming Belgium, where you’ll also manage the digital marketing linked to your dedicated offer(s).

You are the key-player and product lead in the commercial success of the sales and marketing team, where you take the lead and link between the several departments and your product and coordinate the different lead generation initiatives.

Moreover, you’ll be responsible for the tasks below:

Coordination of marketing campaigns:

  • Setting up from A to Z of multi-channel lead generation & nurturing campaigns: analysis of the offer, definition of targets, creation of the database, drafting of the commercial pitch, creation of multi-channel collateral, management of the various prospecting channels and communication (emailing, telemarketing, social networks, web)… all under the supervision of the Marketing and Communications Manager.
  • The reporting in general, such as campaign report, KPI analysis, recommendations in order to be always more efficient.
  • You will manage the collaboration with external service providers (telemarketing and external agencies).

Marketing product lead:

  • You are the marketing owner for a defined portfolio of offers (sales pitch, sales support tools, pitch / scripts, definition of targets, launch in conjunction with consulting teams, creation of specific content, etc.)
  • Stay up to date about the market knowledge figures and key market players, competitive intelligence, definition of potential, assistance in developing the marketing plan

Marketing specialties:

  • Database management is your day-to-day responsibility
  • The website falls under your management
  • You are the CRM “super-user”
  • You are responsible for the management of inbound lead generation via digital channels

Project management:

  • Your prospecting database is always up to date (updating, enrichment, etc.) ;
  • Website management in connection and consistency with HQ (updated NL / FR / EN content (text, downloadable content, news, events, press releases, press publications …), contact point for the team web HQ, analysis of visits, monitoring of contact and registration forms, KPIs & analytics …) + SEO / SEA) is part of your responsibilities ;
  • Social media management: publication calendar, monitoring, sponsored campaigns, becoming the LinkedIn ambassador: providing training and ensuring that best practices are applied as “internal branding police” ;
  • You are the CRM super-user, give training and ensure that best practices are applied, establish dashboards, monitor commercial activities and their follow-up in the CRM ;
  • Writing / copywriting such as web pages, product sheets, social media publications, email signatures, articles, press releases, customer testimonials, white papers + NL / FR (/ ENG) translation ;
  • Graphic design (product sheets, social media publications, email signatures), videos (webinars, testimonials, teasers, corporate branding …), podcast, PowerPoint presentations.

Your profile

  • You have a bachelor in marketing and at least 2 years of experience in B2B marketing ;
  • You have a first experience in lead nurturing, and the management of different campaigns ;
  • Preferably Salesforce, you have a first experience in working with a CRM database ;
  • Excel has no secrets for you (formulas, pivot tables, graphics,…) ;
  • A good knowledge of PowerPoint is a plus ;
  • Knowledge of basic graphic design is an asset (InDesign, Photoshop, Premiere) ;
  • Your writing skills are impeccable ;
  • You can be described as analytical and creative ;
  • You are pragmatic, a true self starter and breath the company culture ;
  • You are Dutch native speaker with a very good knowledge of English;

Our offer

  • We offer you training so that you can do your job as efficiently as possible.
  • We will challenge you to sharpen and extend your skills.
  • We will encourage your creativity and turn it into a business opportunity.
  • You will be part of a team ready to support you, who shares and inspires trust.
  • From the beginning, you will be brought to the table with decision-makers from national companies as well as large multinationals in all kinds of sectors.
  • You will have a clear career path, with real opportunities for promotion.
  • Your hard work will be rewarded, including a performance bonus linked to your achievements.
  • You will work in an environment that respects work/life balance.
  • You will be part of a fast growing company and benefit from the dynamics that come with it.
  • We offer a long-term commitment.

You believe that you match the profile? And that we are offering what you are looking for? Apply now by clicking on the button below or by directly sending your CV and cover letter to hr_benelux@ayming.com.